"Advertising does not stress the value of a long range collective future...the prevailing values of the commercial system provide no incentive to develop bonds with future generations... "We don't care about the future.
"To the extent that it does all these things, advertising becomes one of the major obstacles to our survival as a species."
So narrates Sut Jhally, author of several books on the intersection of advertising and culture, catastrophe, and fetishism, in a documentary film titled "Advertising & The End Of The World."
Judging by the five minute preview available on the publisher's website, this film looks almost as scary as An Inconvenient Truth.
I'm working on getting it for my classes.
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