And that's why he's head of the hottest agency in the country

Recently Chuck Porter, Chairman of hot Miami agency Crispin Porter + Bogusky, was the keynote speaker at the CMA's 10th annual Digital Marketing Conference in Toronto.

You know how everybody's always saying that digital marketing puts the consumer in control? Well, here's what Mr. Porter had to say about that:

"I don’t know when the consumer wasn’t in control," he said. "I don’t remember the time we could make anybody watch our TV spots... or read the ads we were doing."

(Quoted in Marketing magazine.)

Retailers and their creative agencies

Some results of an assignment I gave my students recently, to find an agency that does creative work for a retailer:

Agency: Periscope (Minneapolis)
Client: Target: This one is interesting. If you click on clients, then on Target, you'll see some samples of this agency's creative work for Target. But those aren't print ads. What are they, do you think?

Agency: Martin|Williams (Minneapolis)
Client: Staples
To view ads, click on work, then TV, then #7. Four very amusing TV spots, two of which include, for bonus points, cultural references.

Agency: Wieden + Kennedy (Portland, Oregon)
Client: Starbucks
They have a very confusing way of organizing their work, but it's a site well worth browsing.

Agency: Deutsch (New York)
Client: Old Navy
Click here for an Old Navy back to school spot.
Client: Ikea
Click on THE REEL, then the farthest right image in the bottom right corner is the Ikea television ad. Please, someone, tell me what the music in that one is?

Agency: Strawberry Frog
Client: Old Navy. Click showcase, then on the left should be a column of clients. Search and click on Old Navy. A small window should appear on the right of the column, and a clip of an guy serving clothes on a dish should appear, click that ad and it should enlarge. Click again on it to see the actual clip.

Agency: BBDO
Client: Ikea. Scroll column on the left to "The Works." You should be able to scroll on down until you see IKEA. Click on IKEA, and it should zoom to the commercial ad. Click on view, and you should be able to view the clip.

Agency: Ambrosi
They handle the preprint work for Bloomingdale's and Sears. I don't think it's the creative, though. What does "preprint" mean?

Agency: HEILBrice (Irvine, CA)
Client: Ralph's

Agency: Peterson Milla Hooks
Client: Target

What's wrong with Sean Combs?

I mean, it's a perfectly fine name, which I'm sure his mother was pleased to give him. First, he changed it to Puff Daddy, then P. Diddy, then... oh, I don't know, my head is spinning, and, really, who cares?

Now he calls himself just plain Diddy, and he's the new brand manager for Ciroc vodka. (Not to be confused with the brand new manager for Ciroc vodka.)

Said Sean, quoted here in AdAge (October 24, 2007): "I can't make 1 million people view nothing unless it's tagged to something they like. That's the only way people are going to pay attention to your content."

Such erudition.

I wonder if his sons call him Diddy or Daddy?

When a chicken in this neighbourhood gets angry, it will chase you down

Three talk-worthy Nike brand spots. Two were finalists at Cannes, and one won the Grand Prix in (I think it was) 2002.

Tag
Puddles
Angry Chicken

What does each say about the brand?